A woman sitting on a couch and using her computer to look at a contrast checker app.

Best Practices: Content

Best Practices: Content

Our content must always be up-to-date and accurate. Even if your dates are correct and your information is well-ordered, the way you write a web page, article, brochure, etc. can significantly influence accuracy. We must achieve the highest possible accuracy for all College of Design content; therefore the following standards must be met.

In addition to the resources on this page, Georgia Tech has released guidance for the general brand voice of the Institute that we encourage everyone on the College team to read through throroughly.

Georgia Tech Brand Messaging

College Writing Standards

All content within the College of Design digital footprint must meet the College writing standards. These standards are based on the Institute's writing standards and focus chiefly on simple sentence structure, brevity, directness, and AP Style.

College Writing Standards

on-site link

Need Writing Help?

These are resources that you should turn to while writing. They are useful references for correct ways of writing, from style to grammar and punctuation. They are helpful for solving specific writing pitfalls, and you should look to them as you attempt to correct mistakes. Notice that these resources echo the College writing standards in several capacities.

Writing Resources

on-site link

When In Doubt

Got writer's block? Having trouble translating faculty-speak into content for a broad audience? Can't get your feature module word count down no matter how hard you try?

Time is critical for our work, and these types of challenges can make or break a deadline.

When you're having trouble creating content, reach out to the Director of Communications. Ann's entire career is built on producing/writing for websites. She can help you out of a tricky spot based on years of experience. Or, she may recognize that the problem you're having is actually a College-wide problem -- and it might need to be addressed in a larger capacity.