Writing Resources
These are resources that you should turn to as you write. They are useful references for correct ways of writing, from style to grammar and punctuation. They are helpful for solving specific writing pitfalls, and you should look to them as you attempt to correct mistakes. You should notice that these resources echo the College writing standards in several capacities.
While writing can be very creative, it is fundamentally a craft that is dependent on strict rules. Keep in mind, your job as a marketing coordinator is to disseminate information clearly and effectively. These resources will help you do that.
Avoid Writing Pitfalls with UNC's 'The Writing Center'
Marketing content must precisely communicate to a broad audience. Strong writing gets your point across quickly. As a result, readers/users do not feel the need to ask questions. Weak writing takes longer to deliver, in terms of creation time and the time it takes users to read. Learn about the following common pitfalls and do your best to avoid them:
Journalism and Journalistic Writing Tips
Journalistic writing skills will make your articles better and help you to develop stronger editorial judgment. It will also help you think strategically about fact priority and information design.