Writing Resources

These are resources that you should turn to as you write. They are useful references for correct ways of writing, from style to grammar and punctuation. They are helpful for solving specific writing pitfalls, and you should look to them as you attempt to correct mistakes. You should notice that these resources echo the College writing standards in several capacities.

While writing can be very creative, it is fundamentally a craft that is dependent on strict rules. Keep in mind, your job as a marketing coordinator is to disseminate information clearly and effectively. These resources will help you do that.

Institute Resources

GT Web Copy Guidelines

GT SEO Fundamentals

GT Editorial Style Guide

Avoid Writing Pitfalls with UNC's 'The Writing Center'

Marketing content must precisely communicate to a broad audience. Strong writing gets your point across quickly. As a result, readers/users do not feel the need to ask questions. Weak writing takes longer to deliver, in terms of creation time and the time it takes users to read. Learn about the following common pitfalls and do your best to avoid them:

Cliches

Fragments and Runons

Passive Voice

Passive Voice Demo

Proofreading

Semi-colons, Colons, Dashes

Style

Word Choice

How to Diagram Sentences

Use this diagram method to determine if your sentence structure is simple or complex. If your sentence diagram looks like a staircase, it does not have simple structure.

Example 1

Example 2

Example 3

Journalism and Journalistic Writing Tips

Journalistic writing skills will make your articles better and help you to develop stronger editorial judgment. It will also help you think strategically about fact priority and information design.

Purdue's "OWL"

Masterclass.com: How to Write Like a Journalist

Freelancewriting.com: How to Write Like a Journali

Helpful News Writing Rules

News Writing Fundamentals

AP Style

A Useful Guide to AP Style

Why We Use AP Style

AP Style and Chicago Manual

AP Style Matters

Falesis Blog: Media Relations and Marketing Writing

The Importance of the Lead Paragraph

Tell Your Brand's Story Through Social Media

Write Headlines That Attract Journalists

Write Like A Journalist Part 1

Write Like a Journalist Part 2